A personal story.
A brand taking shape.
MARU BALEARES
Brand identity, website and social content for a lifestyle and hospitality project rooted in Menorca.
Project MARU Baleares
Collaboration 2024 - ongoing
My role Founder & project lead
Sector Hospitality, wellness & yachting
01 / THE BEGINNING
An island we call home.
MARU grew from travelling, discovering different cultures and experiencing different ways of welcoming people.
The idea took shape in Menorca, bringing together our experience in yachting, hospitality and wellness.
I developed the brand’s identity and digital presence, translating a personal approach to island life into a website, words and visual content.
02 / BRAND IDENTITY
A feeling, made visible.
The visual direction reflects the experience behind MARU: calm, personal and connected to the Mediterranean.
I shaped the brand’s look and tone across the website and social channels, creating a consistent way to present its different services.
03 / WEBSITE
One place to bring it together.
Designed and built the complete MARU website, from structure and navigation to page layouts and content.
The challenge was to bring stays, yachts, wellness, experiences and concierge services together, making each offer easy to explore while keeping the experience consistent.
04 / SOCIAL CONTENT
The story beyond the website.
MARU’s social media presence and content, carrying the same visual direction and tone into its posts.
A way to introduce the brand, share the places behind it and give each service a clear place in the wider story.
PROJECT CREDITS
Project MARU Baleares
Brand development & visual identity Dominik Weiss
Website design Dominik Weiss
Social media & content creation Dominik Weiss
Wellness & concierge Mary Joy Dianela
Location Menorca, Balearic Islands
